WeddingChannel.com exists to help marriage-bound women and men through the sometimes challenging but always exciting process of planning a wedding and starting a new home.
Client: WeddingChannel.com is the #1 wedding and gift registry website, offering comprehensive wedding planning content, interactive tools, and a central location for couples to manage their gift registries. The patented registry system on WeddingChannel.com brings together registries from the nationâ€™s leading retailers, including Tiffany & Co., Bloomingdale’s, Macy’s, Crate & Barrel, and Pottery Barn, among others, allowing guests to search one easy site to find a wedding gift.
Project Description: Technofella was responsible for spearheading design, development and project management on multi-million dollar projects across multiple IT and business partners. In addition Technofella was responsible for developing and maintaining an engagement model that maximizes sales opportunities. Addtional span of services included identification and implementation of best practices; development and maintainence of the performance matrix
Business Tools: Sharepoint, Google Analytics, Informatica