Vantage Media is one of the largest providers of Performance Search Marketing services. With close to 250 major client brands including eHarmony.com, PODS and Allied Van Lines, our company ranks among the top five largest search agencies in the country.
Client: Vantage Media is the leader in performance search marketing. The companyâ€™s proprietary online marketing technology has been developed over six years and has been effectively used to partner with over 130 major brands within the education, home services, insurance, and consumer services verticals.
Project Description: Technofella was retained by Vantage Media at a critical time of the developmental cycle of the company. Vantage Media was experiencing a significant growth a needed help in establishing mature practices in all aspects of the business. Technofella helped craft Sales, Marketing, Product and Technology strategies consistent with goals and objectives of the company. On the Sales and Marketing side Technofella helped establish Sales pipeline tracking and automation including definition and reporting of Key Performance Indicators (KPI) by mean of the Datawarehouse. Technofella defined campaign management and execution strategies across all Marketing channels (Email Marketing, Search Marketing, Performance Marketing, Affiliate Marketing, Social Marketing and Display Marketing). On the Technology side Technofella spearheaded a complete redesign of an entire Technology Platform. All internal and external tools have been redesigned and replaced. A complete platform redesign was coupled with restructuring existing (Development, IT) and establishing several new departments and groups (QA, Release Engineering, Database Administrations, Project Management, Product Management).
Business Tools: Confluence, JIRA, Targus, SKYLIST, DirectTrack, Optimost, Offermatica, SalesForce, Google Analytics
Technologies: J2EE, Spring, JSF, Hibernate, JBoss/Tomcat, Axis(WebServices), JMS, JMX, Drools (Rule Engine), Oracle 9i, JBossCache, Maven, TDD, AOP, Load Runner, Maven, Continues Integration, Velocity, JXPath, PHP, Propel, Yahoo Search API, Google Search API, MSN Search API