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Interactive Marketing – Ph.D. Dissertation

Abstract Since its emergence, the Internet and Internet related technologies have permeated almost all aspects of the modern life. The impact of the Internet on the day-to-day activities of its users has been quite dramatic. However, its effect on the business community has been even more profound. Besides yielding additional opportunities...

12.30.09 | Comments 0

Ph.D. – Interactive Marketing

Abstract Experimentation lies at the core of product development, improvement and innovation. Active experimentation has been utilized as a product strategy in numerous business fields, but it has been largely ignored in interactive marketing. This study examined a number of experimentation models and their applicability to interactive marketing. In addition it...

12.10.09 | Comments 0