Ph.D. – Interactive Marketing

Abstract
Experimentation lies at the core of product development, improvement and innovation. Active experimentation has been utilized as a product strategy in numerous business fields, but it has been largely ignored in interactive marketing. This study examined a number of experimentation models and their applicability to interactive marketing. In addition it focused on the elements of interactive marketing that are conducive to experimentation.

Ph.D. Dissertation - Interactive Marketing

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Ph.D. – Interactive Marketing10.0104

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