Abstract Experimentation lies at the core of product development, improvement and innovation. Active experimentation has been utilized as a product strategy in numerous business fields, but it has been largely ignored in interactive marketing. This study examined a number of experimentation models and their applicability to interactive marketing. In addition it focused on the elements of...Project Details
Vantage Media is one of the largest providers of Performance Search Marketing services. With close to 250 major client brands including eHarmony.com, PODS and Allied Van Lines, our company ranks among the top five largest search agencies in the...Project Details
DIRECTV (DTV) is the worldâ€™s leading provider of digital television entertainment services. Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and other countries in Latin America, DIRECTV provides digital television service to more than 18.4 million customers in the United States and over 6.1 million customers in Latin...Project Details
Experience in leading over 50 IT and Business professionals to deliver and support mission critical Business applications in eCommerce and Interactive Marketing environments. Over 15 years served in capacities ranging from Architect to Chief Information...Project Details
Technofella is a Executive For Hire consulting company that offers a very wide range of technology and business services. Technofella targets its services to Start-Up and Mid-Market companies that either cannot afford or do not need a full-time technology or a business executive.
Technofella helps Start-Up and Mid-Market companies avoid costly mistakes at the strategy and execution stage of the business planning and implementation. We had seen literally hundreds of cases where companies incur too much â€œIT or Business Debtâ€ that hinders their continuous development years to come. We firmly believe that an ounce of prevention is worth a pound of cure. We help you find a right balance between tactical achievement and strategic continuity.
Unlike other similar consulting companies that simply write a proposal and leave you to figure out the details Technofella takes hands on approach to turn a proposal into reality. We do not believe in one size fits all methodology. Technofella consultants help you figure out a set of tactics that fit your company and not some hypothetical company of a similar type. We take time to learn about your business, your team, your operating environment and your needs.
We describe our service offering as need-based. If you need to figure out an Outsourcing Model, we can do that. If you need to do a Product Roadmap planning, we can do that. If you need to figure out a Marketing or Sales approach, we can do that. If you need to figure out Technology or an Operational Stack, we can do that as well.